AI has made us more human,
not less.
It amplifies our ability to find new edges in the world, pushing even further beyond the obvious as we seek out previously untapped truths about the human experience. Combined with our other research tools,
it supercharges our thinking and creativity.
How it gives our work an extra edge
Expanded Horizons
Fresh Connections
Inspired storytelling
NEW
Introducing our first AI tech, built entirely in-house. AI-powered profiles, trained on your real customer insight – but designed to feel alive.
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