‘insights only matter if they can be put to work shaping better strategy and ideas’

house rule

What we do

At d+m, we uncover the insights that shape sharper strategy and stronger ideas. From defining and re-positioning brands to mapping new spaces for innovation and growth, we help businesses understand where to play and how to win. Our work spans everything from market segmentation and targeting to cultural illumination and human immersion — always grounded in real people, real behaviour, and bold thinking.

Strategy

We uncover the insights that help shape your ground-up strategy, built around your distinctive edge.
Understanding how to grow
Market orientation, segmentation, targeting
Sharpening brand offer
Positioning, re-positioning, proposition
Illuminating cultural opportunities
Cultural illumination, human immersion
Identifying innovation spaces
Demand spaces, white space mapping

Ideas

We inspire powerful, lasting creative ideas to help your brand cut through the noise.
Fuelling big ideas
Brand narratives, sharper creative briefs
Optimising creative impact
Executional excellence, creative evaluation
Showing up in the world
Activation idea development, partnerships
Proving effectiveness
Performance tracking and learning

Our services

We’re not defined by methods. So while we have specialist teams in qual and quant research, our approach is always dictated by the problem we’re trying to solve. And often, the magic is found in blending more than one together.

Qual & Quant
Collaborative workshops
Recruitment & casting
Semiotics
Creative production
Custom AI platforms

Some of the edges we’ve sharpened

Leading global brands

  • PepsiCo
  • Ford
  • Toyota
  • Google
  • General Mills
  • Danone
  • HSBC
  • Chanel
  • McCain

Elite status with creative agencies

  • VCCP
  • Mother
  • New Commercial Arts
  • AMV BBDO
  • adam&eveDDB
  • W+K
  • Uncommon
  • BBH
  • Lucky Generals

Exciting array of clients!

  • Spoke
  • KFC
  • Gousto
  • abcam
  • Royal Opera House
  • Screwfix
  • Betfair
  • Waze
  • Abbott Health
  • William Grant
  • MoneySupermarket
  • Direct Line Group

UK's biggest household brands

  • The AA
  • Sainsbury's
  • John Lewis & Partners
  • O2
  • OVO
  • Sky
  • Waitrose
  • Morrisons
  • Three Mobile
  • Tesco Mobile
  • Wickes

Specialists across categories

  • FMGC
  • Retail
  • Automotive
  • Tech
  • Sports
  • Energy
  • Alcohol
  • Financial Services
  • Healthcare

I highly recommend d+m. They’ve handled a number of our really sensitive global creative development projects brilliantly. They understand the power of emotion, protect the kernel of an idea, recognise the importance of pushing to try to do something different in communications. They are diplomatic but firm in their recommendations.

Lucy Jameson
Founder @ Uncommon

d+m are a joy to work with. They have strong insights and are great listeners and understand how to bring senior folks on the journey.
I definitely recommend them!

Graham Bednash
VP Brand Marketing @ Abcam